Facebook Campaign Structure Best Practices

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Ad set options. Ad campaigns are made up of ad sets. Ad sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. You'll use ad set level options to choose audience characteristics like location, gender and age.

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I use letters and numbers to indicate which images and which ad copy (a.k.a. the ad's text) is include in each ad. Letters are images and numbers are ad copy. I always like to start small, testing out one piece of copy and two different images (ad 1A and ad 1B). After a day or two, I take the more successful image and use it with new ad copy.

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Facebook Campaign Structure Best Practices

The average cost per like (CPL) for the first three quarters of 2020 was $0.20. The average cost per app install (CPI) for the first three quarters of 2020 was $3.40. When we accounted for campaign objectives, we found that the prices varied by a lot. Different campaign objectives can have very different CPC averages.

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To edit your ad set in Ads Manager: Go to Ads Manager. Select Ad sets. Check the box next to the ad set you want to edit. You can also select multiple ad sets and edit them at once. Select the Edit button above the reporting table. The side pane will open where you can edit your ad set. To edit Spend limits, When You Get Charged, Ad Scheduling.

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Ad Sets on Facebook are not to be confused with Ad Campaigns. Ad sets are groups of ads that have the same budget, the same optimization, and duration as the campaign. Ad sets help businesses to test out new audiences to see which ad works best for them, which budget works best, and when that specific audience will see their ad.

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Auction pricing lets the market determine the value of your ads. Let's say you have arbitrarily been pricing ads at $10 CPMs. When moving to auction, however, you find that advertisers, if given the opportunity, will pay $20+ for certain targeting permutations. (On the flip side, potentially they would bid less.)

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Facebook Ad Budgets, Bidding and Costs. Many people don't realize this, but Facebook costs can vary wildly based on a ton of factors: everything from the people you target to the time your ad releases. In fact, in 2020, the average cost per click (CPC) was only $0.39 on Facebook, but if you wanted to target, the CPC would be a whopping $2.01.

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An ad campaign is a series of coordinated advertisements (short form "ads") that share a common theme, message, or goal. In the context of Facebook advertising, ad campaigns serve as the umbrella under which individual ad sets and ads are organized. The main job of the campaign is to contain your ads and ad sets and group them together by a.

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Facebook Advertising Pricing: How Much Does It Cost to Advertise on Facebook in 2024? The average cost of Facebook ads in 2024 is $0.26 - $0.30 per click, $1.01 - $3.00 per 1000 impressions, $0.00 - $0.25 per like, and $0.00 - $5.00 per download. View Facebook Ad Costs Get Custom Pricing.

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Creating Ad Sets. You can create ad sets by clicking the action (.) button while viewing your campaigns, or by clicking the Create New Ad Set button from the top right of the Ad Sets section in Advertise. While creating a new ad set, you can choose to add it to an existing campaign, or to create a new campaign.

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For a $5 lead, set your ad set budget at $35-$50/day (at a minimum). If you're using Campaign Budget Optimization with 3 ad sets, set your campaign budget at around $100-$150/day. Ralph Burns is the founder and CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook and Instagram advertising.

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Ad sets are a group of ads that share similar settings, such as how, where, when, and who the ads are targeting. Optimizing Your Ad Sets.. If your conversion price ends up being roughly $40 per lead, that means your budget should be $280 per day for just one campaign that has one ad set. If you continue with the calculations, you will find.